< Back

“V-Commerce”: How Direct-to-Consumer Products Cut Out the Middleman

On TODAY this morning, I talked with Savannah Guthrie about “v-commerce” — new online shopping companies called digitally native vertical brands – and how they aim to cut costs by eliminating the middleman.


*Not seeing the video? Some browsers block videos on secure websites like ours. In your address bar, remove the “s” after http at the start of the web address, then reload the page. The video should appear. If you still have issues, contact us.

Subscribe to my free weekly Newsletter

We collect, use and process your data according to our Privacy Policy.